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Microsoft Releasing WGA-Free IE7 -- The Question Now is..."Why?"

Mary Jo Foley pontificates on why Microsoft would release a version of Internet Explorer 7 that no longer requries Windows Genuine Advantage validation checks. An interesting article and an interesting piece of news that I think is being missed elsewhere in the news:

A day after Microsoft rolled out a refresh of Internet Explorer (IE) 7 that no longer requires Windows Genuine Validation (WGA) checks, industry watchers are speculating as to why the company did so.

[snip]

Not surprisingly, there are other theories as to why Microsoft removed WGA from the browser. Perhaps Microsoft decided that WGA was enough of a deterrent to result in IE 7 failing to gain marketshare as fast as the company would like. From Ars Technica:

Read on for more...

“The move (to release an IE 7 refresh sans WGA) is remarkable because it is the first time that Microsoft has removed WGA checks from a product in order to increase the attractiveness of that product. It’s difficult to see this as any but an attempt to get as many users as possible to install IE7, even those who have pirated Windows.”

According to data from the market researchers at Net Applications, IE 6.X currently has 42.75 percent of the worldwide browser market. IE 7 has 34.6 percent. Firefox 2.0 has 13.7 percent. Both IE 7 and Firefox 2 share is growing, Net Applications says (though given Firefox’s smaller user base, Firefox is growing more quickly).

I think Microsoft’s move to decouple WGA from IE7 as aimed less at attracting the “pirated software” crowd — as large as that contingent may be. Instead, I think Microsoft realizes that it is losing browser share to Firefox (and, a lesser extent, other competitors) primarily among more technical users. These kinds of users are more likely to be among those who are anti-WGA, I’d wager, equating repeated authentication checks with DRM.

This news came out of left field for me. I wasn't aware of IE7's reconfiguration even coming down the pipeline. Does WGA impact your operations? Let us know...

Read the full piece at:
http://blogs.zdnet.com/microsoft/?p=794&tag=nl.e539

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Greg Shields' Bio:

Greg Shields, is an independent author, instructor, and IT consultant based in Denver, Colorado, and a co-founder of Concentrated Technology. With nearly 15 years of experience in information technology, Greg has developed extensive experience in systems administration, engineering, and architecture specializing in Microsoft systems management, remote application, and virtualization technologies. Greg is a Contributing Editor for Redmond Magazine, MCPmag.com, and Virtualization Review Magazine and is the author of five books, including Windows Server 2008:  What’s New / What’s Changed. Greg is also a highly sought-after instructor and speaker, speaking regularly at conferences like TechMentor Events, and producing computer-based training curriculum for CBT Nuggets.  Greg is a recipient of Microsoft "Most Valuable Professional" award with a specialization in Windows Terminal Services.