...that they're raising the price while distancing themselves from it. Very interesting thoughts. He opines:

It's unclear to me exactly what this means. Does iForum cover Citrix's products and technologies, or is it about the industry-at-large? If you make your living as a Citrix Presentation Server admin, would you go to this event? (Try to find the phrases "server-based computing" or "Presentation Server" on that site.)

What's really strange to me is the way that Citrix seems to be distancing themselves from the expo. Reading through the site, I get the impression Citrix is trying to market this as an independent application delivery event, rather than a Citrix marketing event. Even the way the name is--it’s the "App Delivery Expo," and then in a smaller font off to the side, "presented by Citrix." Almost like the "Family movie night, presented by Ford."

Check out Brian's post at:
http://brianmadden.com/content/article/Bye-Bye-iForum-Hello-App-Delivery-Expo